Winemaking is not glamorous

After living in San Francisco for over nine years and making many trips to beautiful Napa wineries I was under the impression that winemaking was a fairly glamorous business with beautiful people and beautiful wine estates. The reality I've confronted couldn't be further from that. Great grapes are grown by true rural farmers. Great wine is made by onetime cab drivers. Apprentice winemakers have fulltime "second" jobs that are nothing to wrie home about. Wineries are squeezed into industrial warehouse spaces (one I saw resembles an old car repair shop). Expensive wines collections are held by ordinary people who have a wife and two kids in Livermore. The glamour is in the bottle I guess...